(Pardon the dust, we’re still setting things up here!)
Digital content producer and strategist
Greg Winson has considerable experience as a producer and manager of digital properties in both the private and public sectors. Greg began his career at new media pioneer Canoe.ca, primarily as producer of Sun Media websites and Canoe’s C-Health channel. He gradually transitioned into a communications/public relations role working as a B2B writer/editor for Geosign and Emotion Picture Studios‘ digital marketing arm, before joining the communications team at St. Michael’s Hospital.
Digital adviser
In his role as a digital communications adviser at St. Michael’s, Greg has worked with clients and stakeholders to plan website content from conception to launch, taking into account the strategic goals of the client and the organization. His experience and knowledge of search engine optimization, web design and web standards allow him to advise clients on web content and strategy that drives users to their sites and complete tasks efficiently. Greg also advises stakeholders when social media tools can further boost their communications goals, and provide strategies based on successes with the hospital’s social media channels.
Web producer
Greg brings considerable expertise of the technical side of website production. He is proficient in HTML/CSS, has worked with a variety of content management systems including WordPress, and has a strong working knowledge of programs such as Photoshop, Dreamweaver, and Microsoft Office. Greg also has experience with analytics programs including Google Analytics, and has knowledge of web accessibility guidelines (AODA-WCAG 2.0) and auditing techniques.
Writer and editor
Greg is also a talented writer and editor. He currently contributes articles to the St. Michael’s Hospital publication In Touch and the Flypast newsletter of Canadian Aviation Historical Society’s Toronto Chapter. His work has also appeared in a wide variety of publications, including the Toronto Sun, Hospital News, WorkSafely.com, Canoe C-Health and stmichaelshospital.com. Greg is an accomplished copy editor well-versed in Canadian Press style.